Sales is sales, but venture fundraising is not

Sales is sales, but venture fundraising is not

In the early days of a startup, B2B startup founders are often building their organizational muscle on two core areas — sales and fundraising. These two feel similar in some ways, and we see many early-stage founders implicitly start to use the same tactics while...
Sizing your addressable market

Sizing your addressable market

The Market Size section on pitch decks is valuable real estate but is often a missed opportunity in our experience. Here are some suggestions to make this section of your pitch work for you at the seed and early stages: How much will be spent on your category in 2026...
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