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Focus early on deal size versus sales friction in B2B SaaS

Focus early on deal size versus sales friction in B2B SaaS

Success in the SaaS world isn’t confined to a specific average Annual Contract Value (ACV). Successful SaaS/Cloud companies have been built at almost every ACV. For instance: Docusign: ~$1K average deal size Hubspot: ~$10K ServiceNow: $100K+ Veeva: $1M+ Selling a tech...

100x engineers? 1000x engineers?

100x engineers? 1000x engineers?

Tech leaders have long sought out the elusive 10x software engineer. With the AI and automation tools emerging from the latest in Generative AI and LLMs, we are witnessing a seismic shift in machine capabilities. At Emergent, we have been meeting companies and seeing...

Sales is sales, but venture fundraising is not

Sales is sales, but venture fundraising is not

In the early days of a startup, B2B startup founders are often building their organizational muscle on two core areas — sales and fundraising. These two feel similar in some ways, and we see many early-stage founders implicitly start to use the same tactics while...

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