Generative AI and Robotics – A tipping point?

Generative AI and Robotics – A tipping point?

Robotics has been a promising field for many years, steadily adding value across various industries by improving processes and outcomes. Despite its progress, the technology has not fully reached its anticipated potential yet. There are considerable opportunities for...
Focus early on deal size versus sales friction in B2B SaaS

Focus early on deal size versus sales friction in B2B SaaS

Success in the SaaS world isn’t confined to a specific average Annual Contract Value (ACV). Successful SaaS/Cloud companies have been built at almost every ACV. For instance: Docusign: ~$1K average deal size Hubspot: ~$10K ServiceNow: $100K+ Veeva: $1M+ Selling a tech...
100x engineers? 1000x engineers?

100x engineers? 1000x engineers?

Tech leaders have long sought out the elusive 10x software engineer. With the AI and automation tools emerging from the latest in Generative AI and LLMs, we are witnessing a seismic shift in machine capabilities. At Emergent, we have been meeting companies and seeing...
Sales is sales, but venture fundraising is not

Sales is sales, but venture fundraising is not

In the early days of a startup, B2B startup founders are often building their organizational muscle on two core areas — sales and fundraising. These two feel similar in some ways, and we see many early-stage founders implicitly start to use the same tactics while...
Warm up that cold email

Warm up that cold email

Are you or your company sending cold emails to prospects? Cold outreach today is a very valuable and fairly scalable channel for generating leads and interesting conversations. For startups, cold outreach — when done right — is an excellent tool. It can be...
Sizing your addressable market

Sizing your addressable market

The Market Size section on pitch decks is valuable real estate but is often a missed opportunity in our experience. How much will be spent on your category five years from now according to analysts is moderately interesting but often of limited relevance in the...
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