100x engineers? 1000x engineers?

100x engineers? 1000x engineers?

Tech leaders have long sought out the elusive 10x software engineer. With the AI and automation tools emerging from the latest in Generative AI and LLMs, we are witnessing a seismic shift in machine capabilities. At Emergent, we have been meeting companies and seeing...
Sales is sales, but venture fundraising is not

Sales is sales, but venture fundraising is not

In the early days of a startup, B2B startup founders are often building their organizational muscle on two core areas — sales and fundraising. These two feel similar in some ways, and we see many early-stage founders implicitly start to use the same tactics while...
Warm up that cold email

Warm up that cold email

Are you or your company sending cold emails to prospects? Cold outreach today is a very valuable and fairly scalable channel for generating leads and interesting conversations. For startups, cold outreach — when done right — is an excellent tool. It can be...
Sizing your addressable market

Sizing your addressable market

The Market Size section on pitch decks is valuable real estate but is often a missed opportunity in our experience. Here are some suggestions to make this section of your pitch work for you at the seed and early stages: How much will be spent on your category in 2026...
Founders, determine COVID impact granularly and adapt!

Founders, determine COVID impact granularly and adapt!

There’s a lot being said and written about the impact of the current COVID-19 induced economic crisis on SaaS businesses, and how founders and management should react. Many teams have already made the first adjustments. One thing that deserves more attention is that...
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